Loyalty programs are a great marketing tool for customer retention. They promote brand equity and increase the lifetime value of your customers.
The key to building a successful loyalty program for your business is in the “on-boarding” process. This means getting customers to join in and take part in the program. By joining your loyalty program, those customers have identified themselves as ‘Brand Lovers’ who have a relationship with your business.
By joining your program, customers are giving you permission to communicate with them via Stamp Me.
When it comes to on-boarding customers, we like to stick to the three P’s - Provide, Promote, Participate.
Provide customers with an incentive to join i.e "Free Coffee on sign up"
Promote the program in-store and digitally
Get staff to participate!
Check out our blog articles on How to Sign up Loyalty Customers & How to create a successful Offer for your customer loyalty program .
Learn more about promoting your loyalty program and creating branded print and digital marketing collaterals here.