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What is a sign-up reward, and why is it so important?

It’s one thing to have an effective customer loyalty program, but you need to motivate customers to sign up in the first place before anyone will notice the benefits of subscribing.

So, how do you entice customers to join? …By offering them an excellent upfront incentive that’s far too tempting for customers to say no to! For example…

“Sign up to our loyalty program right now and enjoy 20% off today’s purchase!"

Most customers are going to opt for this, especially if the signup process is quick and painless. 

They might have no intention of becoming a frequent customer to your business, but at the end of the day, 20% off is 20% off. You’ve firmly established a positive impression of your business in the customer’s mind.

You then have the opportunity to turn them into a loyal customer once they have joined your program.

Whether the customer has any intention of coming back or not, the chances of them returning again and again just increased dramatically.

The ongoing perks of signing up to your loyalty program come later; first you just need to offer them an immediate incentive to sign up.

At Stamp Me Loyalty Solutions, we’ve noticed businesses that offer a decent reward upon signup build registrations more than three times faster than businesses that don’t offer any signup incentive.